Date
2025
Client Name
Enterprise Mobility
Services
Product Design
About
Commute with Enterprise is a ridesharing program that allows the shared use of a rental vehicle for commuting to work
Overall Project Contributions
Upon joining the project, the product was live on the web, but the app was still in development. I helped modify key features based on stakeholder requests to meet app store requirements and synchronized mobile and web designs for a consistent user experience. I also contributed to the development of a new subscription model for future integration, allowing users to schedule rides on different days each week for hybrid work.
Project Results
The app was successfully launched on the Apple and Android stores. While investment was paused to allow time for new subscribers, the progress made set a strong foundation for future growth.
Featured Project Challenge
Integrate the Flex subscription model allowing users to book different days each week
OBSERVE
Understanding Users and Defining Key Impact Points
Personas
The overall product’s user research was revisited to gain a deeper understanding of the user.
Research included personas, journey maps, moments that matter, business outcomes and top user needs.
Identifying Product Impact Points
The product consists of hundreds of functions and scenarios, each designed to support a different aspect of the user experience. To ensure a smooth integration, a Product Model Canvas was developed, providing a clear roadmap of all impacted screens and back-end functions, guiding us toward thoughtful and efficient integration.
REFLECT
Exploring Patterns and Content For Booking Rides
Options to View Schedule
Options for Booking Rides
CREATE
Refining with color
and clarity
