Date
2025
Client Name
Enterprise Mobility
Services
Product Design
About
Commute with Enterprise is a ridesharing program that allows the shared use of a rental vehicle for commuting to work
Overall Project Contributions
Upon joining the project, the product was live on the web, but the app was still in development. I helped modify key features based on stakeholder requests to meet app store requirements and synchronized mobile and web designs for a consistent user experience. I also contributed to the development of a new subscription model for future integration, allowing users to schedule rides on different days each week for hybrid work.
Project Results
The app was successfully launched on the Apple and Android stores. While investment was paused to allow time for new subscribers, the progress made set a strong foundation for future growth.
Featured Project Challenge
STEP 1
The overall product’s user research was revisited to gain a deeper understanding of the user. Research included personas, journey maps, moments that matter, business outcomes and top user needs.
STEP 2
The product consists of hundreds of functions and scenarios, each designed to support a different aspect of the user experience. To ensure a smooth integration, a Product Model Canvas was developed, providing a clear roadmap of all impacted screens and back-end functions, guiding us toward thoughtful and efficient integration.
STEP 3
Explore key patterns and architecture
Given the frequent need for users to schedule rides, the core pattern of scheduling was thoroughly explored with multiple options. The product team aimed to enable users to quickly select multiple days, leading to the decision to separate viewing and booking rides into distinct screens for a more efficient experience.
Booking Rides Options
STEP 4
Dive deep into all scenarios with wireframes
Given the frequent need for users to schedule rides, the core pattern of scheduling was thoroughly explored with multiple options. The product team aimed to enable users to quickly select multiple days, leading to the decision to separate viewing and booking rides into distinct screens for a more efficient experience.
STEP 5
Refine wireframes
with color and clarity
